Most Swiss investors have always believed "the trend is your friend" and currently precious and non precious metal prices have been much on the rise, and so this is what they most only want to hear about.
Wealthy families or individuals whom travel the world are starting to understand the evidence, that pooling of funds is not necessarily always to their advantage. Yet, for just one example heavy US compliance rules restricts and prevents some of the best stock picks to ever be mentioned.
In the US there are strict definitions on what may be called savings and deposits, vs. instead of what it is, namely "premiums". This is due to much historical abuse on reps. calling themselves investment experts, when in fact they are promoting an (often hidden) commissioned insurance or annuity product.